Today I saw something very unsettling. It was a TV commercial for Pantene Beautiful Lengths hair products that promises to make your hair longer and stronger by using Aquacurrent technology. So I think to myself...where have I seen this Aquacurrent language before? And then it hit me like a wall. My antiperspirant.
After losing (and then eventually rediscovering) my old antiperspirant in the apt. move, I purchased this new Secret with Aquacurrent technology. I wasn't that blown away by this scientific jargon because I don't ever feel like it's anything life-changing. I always go on scent, and sometimes by brand loyalty. That day I was going with both. Secret has been there for me in the past and I applauded its effort at creating a new line of scents. So back to Aquacurrent. "Makes your hair longer...and stronger." I do not want this for my armpit. That was probably TMI, but I think you can understand my concern. So after some research on the P&G website, I realized that AC was developed around the idea of aquaporins, which was a Nobel-prize winning discovery of protein-based "micro-channels" that move moisture around the surface of your skin to balance the moisture levels.
It may be science, but I'm still not sure I buy it when it comes to beauty products. Just seems a little far-fetched. But thankfully now, I'm convinced that the AC in my antiperspirant is nothing but a mere moisturizer-enhancer. Phew.
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