This was a question that was presented to me at a focus group I participated in at work last fall. We always get emails asking things like, "Are you a working mother with kids aged 5-12?" Or, "Are you an 18-35 male that likes whiskey?" And the most recent and somewhat disturbing question we got in an email last week, "Did your infant suffer from a retrovirus?" Gross. Most of the time I can't participate, but last fall we got one that actually sparked something in me. "Are you a lover of beauty products? If so, please participate in this focus group. A gift bag will be provided. YESSSSSS.
So, I go to the focus group. Turns out 103,482,374,823,748,023 other women in my company also signed up, so they had to break it off into much smaller sections. So small, that I was in a group with only one other girl. So there was a lot of time for questioning. I think the focus group interviewer (a brand planner) got really annoyed with me right off the bat because when I answered the above question, I said "boring." The other girl I was with said something similar. So that sort of set the tone, but I wasn't worried because I got to ramble on about shower gels for an hour and cut out some "beauty-related" pictures from a magazine. All for a gift bag at the end. So, after an hour of discussing, Brand Planner handed us a large toothpaste and a shower gel. SCORE! The shower gel was the new Softsoap body wash called Body Butter Coconut Scrub, and let me tell you, it completely exceeded my expectations!
Now, a point I would like to make here is that I don't dislike the Softsoap brand altogether. I've purchased quite a few of their products in the past. It's just that it doesn't generate a lot of excitement. It's the stuff you find in your grandma's guest bathroom. But I must say, this coconut stuff is great! I usually like to use shower gels that are scented for the season (i.e. I will only use pumpkin spice in the fall), but I went ahead and used the coconut wash in January because it had such a warm and toasty scent. Like chestnuts roasting, or something similar. Another reason I thought it was wintery was because the product itself is pretty thick and softening. Not a cool gel that I would prefer for summer.
So n e wayz, this spring, I needed a new shower gel. I went over to CVS expecting to be totally disappointed in the pathetic selection, but I was wrong. Softsoap unleashed another pleasantly scented shower gel - Body Butter Apricot Scrub. It's lovely! A great scent for spring, this body wash leaves your skin smelling citrus fresh. Are apricots considered citrus fruits? Doesn't matter. I highly recommend it, go check it out!
3 comments:
You bring up an interesting point about Softsoap. I'm not a big fan in general. Their handsoaps are just "aight". But I enjoyed your Softsoap Spa Radiant Exfoliating body wash. It would be a great beach shower gel to keep in an outside shower. Also, Joe just purchased their Nutri-Oil body wash and I used it last night. Very pleasant and not too heavy. He has the Almond Oil & Shea Butter which is a plesant scent. My only complaint would be that I had to add more product to the puff. It just wasn't lathering enough, and I can see this being a problem in winter. It kind of goes along with my intial thoughts about Softsoap - a poor man's Dial. From the website it looks like the Coconut Body Butter is also in this moisture collection.
So you enjoyed the Nutra-Oil? My only hesitation is the greasiness factor with the "creme" body washes. I remember in an older post, Winnie said she used Creme Ribbons and said the lather was just too thick and got stuck in her razor. So now I'm always a little hesitant to consider them. But if you say it's not too heavy, I might give it a whirl.
The greasiness wasn't that much of a factor to me. Creme Ribbons is sick. I remember that. But Nutra-Oil didn't have the same consistancy and it didn't feel heavy when I dried off and I didn't need a body lotion after showering either. So in my mind - a win-win. My skin felt moisturized just enough. However, I don't know if I'd actually buy it. I think I'd just get Dove Body Wash Sensitive Skin or Gentle Exfoliating before I would buy Softsoap. If this review isn't confusing enough for you already!
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