I saw this in the store a few weeks ago and thought: "Seriously?" Yes. It's Cargo lip gloss with a timestrip on it to tell me when I need to go buy more. The strip reminds me of the battery good/bad line they started putting on Duracell and Energizer a few years ago. On a battery though it makes sense. On a lip gloss? Not so much for me. I'll know when to buy more by a) the tube being empty b) having someone (that I don't know well) ask for some lip gloss and feeling bad, let them use it.
On the other hand I've never used much Cargo, so this could be a great lip gloss. The color palette looks nice and with names like "Bogota" and "Belize", it's cute. Gimmicks in lip gloss can be good (lip plumping), but Cargo needs to go back to the drawing board on this one.
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